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Free calculators and straight answers for small business owners making decisions about their website, search visibility, and ongoing upkeep.
Revenue & Conversion
See what a modest lift in website conversion could mean for monthly leads, revenue, and the point where an improvement pays for itself.
Time & Hidden Costs
Add up your time, missed inquiries, emergency fixes, and scattered expenses to see what reactive website upkeep may already cost you.
the field notes
How to write a Google Business Profile description that Google, Google Maps, and Gemini can read, with Google business description examples for roofers, plumbers, landscapers, and restaurants.
How to tell if your small business needs a new website or a website redesign, from a site built before AI search and an outdated design to slow load times, pages that are hard to update, and a frustrating mobile experience.
How ChatGPT recommends local businesses, why it leans on Bing instead of Google, and the AI search optimization work that gets your business recommended by ChatGPT while it keeps ranking on Google.
How to rank higher on Google with home service SEO that improves relevance and authority, from choosing target keywords and writing page titles, URL slugs, H1s, and meta descriptions to earning backlinks from trusted local websites.
How to set up your landscaping website so ChatGPT, Google AI Overviews, and other AI search tools recommend your company to homeowners, from your homepage hero line and verified Google reviews to your USP, leadership team, and press coverage.
The social, review, map, and ordering profiles every restaurant, bar, café, and deli should claim, keep consistent, and link to its Google Business Profile and website so it shows up higher in local search and AI answers.
Eight local SEO steps every plumber, electrician, HVAC company, roofer, and landscaper should have in place so their home service business shows up in Google Maps, earns more reviews, and gets more calls.
Plumbing website design tips for a landing page that ranks in local search, earns trust fast, and turns more visitors into plumbing calls and booked jobs.
Start in your slow season, work backward from when customers start searching, and never launch within 60 days of the rush.
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