Revenue & Conversion
Website Opportunity Calculator
Estimate how a modest improvement in website conversion could affect your monthly leads, revenue opportunity, and break-even point.
Calculate OpportunityResources
Practical Tools For A Better Website.
Free calculators and practical guidance designed to help small business owners make clearer decisions about their websites.
Free Tools
Put Your Website Numbers To Work.
Use realistic inputs, explore the results, and identify where a better-managed website could create more value for your business.
Time & Hidden Costs
Website Maintenance Cost Calculator
Add up owner time, missed inquiries, emergency fixes, and piecemeal expenses to see what reactive website upkeep may be costing.
Calculate CostsRecent Posts
Clear Advice For Better Website Decisions.
Not blog-for-the-sake-of-blogging. Just practical notes on the website problems small business owners actually run into.
13 Min Read
Why Restaurants Need Website Management
Menus, hours, events, ordering links, promotions, and photos change constantly. Ongoing website management keeps the restaurant's online presence accurate and useful.
Read8 Min Read
Do Service Businesses Need Location Pages?
Location pages can help customers understand where you work and help search engines connect your services with local searches, but only when each page is useful enough to stand on its own.
Read7 Min Read
Questions to Ask Before Hiring a Web Designer
The most important thing to learn before you hire is which model you are buying: a one-time handover project or a website that is built, deployed, and managed for you.
Read8 Min Read
How Often Should A Small Business Website Be Updated?
A practical website update schedule for small business owners who want their site to stay accurate, useful, search-aware, and easier for customers to trust.
Read7 Min Read
How Much Does Website Management Cost for a Small Business?
A clear comparison of DIY platforms, freelancers, one-time agency builds, maintenance-only plans, in-house hires, and Fire Island Design's flat monthly website management plan.
Read8 Min Read
10 Local SEO Backlink Opportunities For Long Island Small Businesses
A practical list of local citations, business profiles, memberships, directories, sponsorships, and PR opportunities that can help Long Island small businesses build trust online.
Read9 Min Read
What Should Small Businesses Do With Their Website Every Month?
A practical monthly website checklist for small business owners who want their site to stay accurate, useful, search-aware, mobile-friendly, and easier for customers to act on.
Read5 Min Read
What Are Local Citations?
Local citations are mentions of your business information around the web. They help customers and search engines understand who you are, where you are, and how to contact you.
Read8 Min Read
Common Small Business Website Mistakes That Cost Leads
A small business website does not need to be complicated, but it does need to be clear, fast, mobile-friendly, trustworthy, and easy to act on.
ReadContact Us
For Strategy or direct Website projects,
Please reach Out to Us today.
Prefer an email? Drop us a line at
troy@fireislanddesign.com