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case study

Common Grounds

A warm, character-filled coffee shop website built to turn curious visitors into regulars.

common-grounds
Common Grounds coffee shop website homepage design by Fire Island Design
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Common Grounds brings a neighborhood coffee shop online with a homepage built to feel as warm and inviting as the shop itself, complete with opening hours, location, and social links front and center. A CMS-powered specials menu, a photo gallery of the space, and a clear statement of what the shop stands for give visitors a real feel for the place before they ever walk in.

See How We Manage Coffee Shop Websites
Key Aspect 01

Specials Menu With Live Pricing

An Our Specials section lists six standout drinks and dishes, from Nitro Cold Brew to a Salmon Poke Bowl, each with its own description and price, backed by a See Full Menu button that keeps browsing effortless.

Common Grounds specials menu with pricing for coffee drinks and food items
Key Aspect 02

A Photo Gallery Built To Share The Atmosphere

A mixed-format photo collage under the line 'A Taste You'll Want To Share' shows the counter, the crowd, and the coffee itself, giving new visitors a feel for the space before they ever walk in.

Common Grounds photo gallery showing the coffee shop atmosphere and customers
Key Aspect 03

A Values Section That Sets Expectations

A What We Stand For section lays out three commitments in plain language, sourcing from people they know, making everything to order, and building genuine common ground between customers, giving the shop a clear point of view before a visitor ever sees the menu.

Common Grounds values section listing the shop's three core commitments
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