case study
A bold, lead-focused website for paving contractors and home-service businesses.
EdgeLine is a bold, professional website for contractors and home-service businesses that need to show the quality of their work, earn trust quickly, and turn more visitors into leads.
A draggable before-and-after slider puts dramatic driveway transformations front and center, letting visitors see the result for themselves while clear benefit callouts and a free-estimate prompt turn that proof into the next step.
A branded QR code opens the visitor's messaging app with one scan, giving mobile-ready prospects a quick alternative to the native Framer contact form. Clear submission states, direct contact details, and repeated estimate calls to action keep every route to the business simple.
The company story pairs real project photography with experience, completed-driveway, satisfaction, and review metrics. CMS-powered services, projects, and FAQs, editable testimonials, accessible image descriptions, subtle scroll animations, and search metadata support the same polished experience behind the scenes.
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